Houlihan and Jones bring over fifty years of experience from all areas of the beverage alcohol industry, building and guiding major brands from startup to leadership to exit. Houlihan is the visionary and hard-driving developer who bootstrapped Barefoot Wine to its leading position and subsequent sale to E&J Gallo. Jones has shaped and led some of the most successful beverage companies in the world, including major subsidiaries of Hiram Walker and Allied Domecq. In early 2010, they entered into a partnership with VinoPRO, a subsidiary of Provino Inc., and began to develop best practice management and sales leadership in the rapidly growing direct to consumer wine market. From that early stage, H&J's contribution has helped build VinoPRO into one of the most successful new wine companies in America. In 2013-15 VinoPRO was recognized as an Inc. Fastest Growing Company, as well as "One of the Best Places to Work" by the North Bay Business Journal.
Their contacts, knowledge and insights drive ideas beyond plans to execution. Understanding where to commit valuable resources for the greatest effect maximizes potential and minimizes reactive behavior.
Houlihan and Jones are operating specialists with the ability to transition an organization through uncharted territory to a position of competitive advantage. They step into a business, identify needs, develop a corrective action plan, and help the owners implement it.
Their experience enables them to concentrate on those areas representing the greatest challenge to developing beverage alcohol companies: